Fab Fit Squad

Just kidding! Here we are on the cusp on Halloween and you trying to build your courage and willpower. I get it, you live in a neighborhood where there are a ton of kids and if you don’t buy a truckload of candy your house will get egged or on November 2nd you are going to walk in to find your office filled with candy landmines. Hear are 4 tips to avoid that?

1. Buy candy you don’t like. That way you are less tempted to nibble between trick or treaters
2. Can you go candy free and not the be the weird house in the neighborhood? Could you have out granola bars or snack packs of nuts
3. Don’t buy loose candy. Trust me I love me some candy corn, but if I buy a bag it’s going down!!! As my coach would say jackass behavior is going to happen.
4. Heading to a Halloween party, how about bring the healthy appetizer or entree to share.
5. Just stay away, because they are small doesn’t mean that don’t pack on the calories. To find out how many calories, check this out.
   

Have you purchase an item specifically because a portion of the proceeds went to a breast cancer? According to Cone Research 79 percent of consumers would likely switch to a brand that supports a cause, if all other things are equal. I’ll raise my hand I have done it each year I purchase a lunch bags from Lean Cuisine. The bags are great and I get a ton of compliments on them, and I feel good about buying them because money is going to breast cancer.  I look forward to every October so I can get new lunch bags. Well this year Lean Cuisine decided not to do them because they felt with the current economic situation they felt folks wouldn’t be inclined to purchase these lunch bags. Seriously… now more than ever people are bringing their lunch to work and the recycle bag is HUGE!  That’s just my humble opinion. This is how I felt until I read an article in last week’s Boston’s Globe.

Some cancer survivors and patient view October not as breast cancer awareness but breast cancer reminder month and some are outraged that companies are making money off of other pain and suffering. No other cause marketing has been as profitable as breast cancer merchandise.

Did you know that:

• a product with a pink ribbon is 74% more profitable than a product that doesn’t have a pink ribbon
• the use of the pink ribbon is unregulated
• a company can put a pink ribbon on its product just to “raise awareness”
• in MA you must give an update of total gross revenue generated from “cause marketing” — many companies don’t (shocking)

I am know that I am in conflict, I had a breast cancer scare and was grateful that it was just a scare and I’m glad that money is being raised for a disease that effects 1 and 8 women for when its not just a scare. So tell me below what you think?

Related posts.
Why I Wore Lipstick To My Mastotomy

Another article that speaks to this issue as well.