October is breast cancer awareness month and everywhere you turn you are seeing Pink ribbons. Yet with all the awareness breast cancer receives it is still one of the top killers of women ages 20-59. It been 20 years since the first pink ribbon appeared and in that time the number of women who have died of breast cancer has not been significantly reduced.
When we see the pink ribbon or hear about a program to support breast cancer us ladies are more likely to give. We give because breast cancer is not something we’d like to have or we know someone who has affected by breast cancer. Today there are hundreds of breast cancer charities in America today, but before you give please check them out. Sadly there are some scammers out there who just take your money and/or give a small percentage to support breast cancer or inexperienced do gooders who end up spending more money promoting the event than donating. Before you give, check out your charity. A good source is Charity Navigator. Also be careful with the pink ribbon merchandise. Where does your pink money go? Just because it has a ribbon on it doesn’t mean any of the money is going to breast cancer.
I’d love to hear your opinion on breast cancer marketing. Are you someone who is more likely to give when you see the pink ribbon?