So, I’m Wearing My Pink Ribbon

October is breast cancer awareness month and everywhere you turn you are seeing Pink ribbons. Yet with all the awareness breast cancer receives it is still one of the top killers of women ages 20-59. It been 20 years since the first pink ribbon appeared and in that time the number of women who have died of breast cancer has not been significantly reduced.

When we see the pink ribbon or hear about a program to support breast cancer us ladies are more likely to give. We give because breast cancer is not something we’d like to have or we know someone who has affected by breast cancer. Today there are hundreds of breast cancer charities in America today, but before you give please check them out. Sadly there are some scammers out there who just take your money and/or give a small percentage to support breast cancer or inexperienced do gooders who end up spending more money promoting the event than donating.  Before you give, check out your charity. A good source is Charity Navigator.  Also be careful with the pink ribbon merchandise.  Where does your pink money go? Just because it has a ribbon on it doesn’t mean any of the money is going to breast cancer.

I’d love to hear your opinion on breast cancer marketing. Are you someone who is more likely to give when you see the pink ribbon?


Are you over the pink ribbon?

Have you purchase an item specifically because a portion of the proceeds went to a breast cancer? According to Cone Research 79 percent of consumers would likely switch to a brand that supports a cause, if all other things are equal. I’ll raise my hand I have done it each year I purchase a lunch bags from Lean Cuisine. The bags are great and I get a ton of pinkribboncompliments on them, and I feel good about buying them because money is going to breast cancer.  I look forward to every October so I can get new lunch bags. Well this year Lean Cuisine decided not to do them because they felt with the current economic situation they felt folks wouldn’t be inclined to purchase these lunch bags. Seriously… now more than ever people are bringing their lunch to work and the recycle bag is HUGE!  That’s just my humble opinion. This is how I felt until I read an article in last week’s Pink Overload on Yahoo.

Some cancer survivors and patient view October not as breast cancer awareness but breast cancer reminder month and some are outraged that companies are making money off of other pain and suffering. No other cause marketing has been as profitable as breast cancer merchandise.

Did you know that:

  • a product with a pink ribbon is 74% more profitable than a product that doesn’t have a pink ribbon
  • the use of the pink ribbon is unregulated
  • a company can put a pink ribbon on its product just to “raise awareness”
  • in MA you must give an update of total gross revenue generated from “cause marketing” — many companies don’t (shocking)

I am know that I am in conflict, I had a breast cancer scare and was grateful that it was just a scare and I’m glad that money is being raised for a disease that effects 1 and 8 women for when its not just a scare. So tell me below what you think?

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